Data-driven creatives – Data-driven creatives can personalize their look & feel for different customer segments.For example, 3D Swirl creatives can expand to fullscreen. Fullscreen expandable – A creative that can expand to fill a mobile device screen.Videos can be included in all rich media formats, except data-driven creatives. In-banner video – In-banner video creatives are banners with embedded video players.Rich media metrics – Use rich media metrics to track clicks, exits, interactions, video play time, and more. Supported rich media features and formats: Rich media banner creatives can include videos and detailed interaction metrics (including counters and timers), while an HTML5 display creative can't. Rich media ads include additional tracking metrics to record rich interactions, giving you a clearer picture of how consumers engage with your ad. Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.
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